The sale of e-goods is a natural extension
of the information-providing nature of your Theme-Based Content Site. The
right e-products can grow a substantial, profitable online business, with
many options for adding other revenue sources as you grow.
Shaun and Rena are successfully selling their knowledge. And so is Michael Boyter, from Wasilla, Alaska, who runs another
profitable SBI! site, familyhistoryproducts.com. He creates
quality content about a theme that was originally an interest of his... genealogy and
family autobiographies.
From the beginning, Mr. Boyter knew that he wanted to sell an e-book called Memorygrabber. But no one, of course, is looking for Michael Boyter or Memorygrabber on the Net.
Instead, they look for information or solutions about a wide variety of
topics related to genealogy, writing your own autobiographies, family history, etc.
Building a theme-based content site delivers the information people seek. Actually,
it OVERdelivers it. And SBI! showed Michael how to write it so that Search Engines like his content, too. Actually, it did more
than "show" him. It provided all the tools he needed (including step-by-step
online "guru-in-your-ear" help and built-in traffic-building modules such as Analyze It! and Value Exchange).
So... interested, motivated people find his site. Thousands of them. They are
PREsold by the excellent content. And then they discover Memorygrabber.
Familyhistoryproducts.com also monetizes the high volumes of targeted traffic in other ways...
1) Google AdSense
Google AdSense ads contribute a healthy monthly stipend.
2) Affiliate
By referring visitors to non-competing merchants with affiliate programs,
profits are boosted even more... affiliate commissions go straight to the bottom line.
3) Joint ventures
Mr. Boyter leverages his site's high traffic by selling related products
created by others, merchants who are either offline or who are online but don't
have the volumes of traffic that SBI! and familyhistoryproducts.com have built.
Consider, too, the case of Marney Makridakis...
She has grown her little
SBI! e-goods business into over 1,000 products and 10 employees.
Learn from the success habits of Marney.
Why Do SBI! Sites Thrive? Process & Tools
Compare the SBI! proven process and execution of SBI! owners
with the "standard approach" used by the 99% who fail
(even though they may have great products and beautiful sites). Here is
what the vast majority do...
STEP 1) Create e-product.
STEP 2) Create site to sell e-product.
STEP 3) Add sales and fulfillment solution.
STEP 4) Die due to lack of traffic.
Most small businesses fail because of poor process. They prepare to sell
and collect money, before they have built content to deliver what
their PRE-customers really want... information. The results, unfortunately,
are inevitable.
If the process is so simple, why do so many people still fail? Well, those few who do understand this "content-from-the-ground-up" process usually lack the right collection of tools to remove the complexity and tedium of building a successful online business.
The solution...
SBI! delivers both... the process,
and all the tools necessary to execute it, integrated seamlessly.
Review the process that SBI! users follow.
It's all about delivering the content that your target market seeks,
PREselling them, and then (and only then) converting traffic into sales of your e-goods.
Whatever you are selling (an e-book, or e-photo collection of Norwegian coastal fishing villages, or database products or software), build your own warm, targeted traffic first. Instead...
Almost everyone focuses on "collecting the money." That part is so flashy -- there
are literally hundreds of plug-n-play, copy-and-paste e-services that make it
easy to clear credit cards, fulfill orders automatically, etc. Copy-and-pasting
an automated order-taking/fulfillment system into
your site is the easiest part. Any site can do it.
But only SBI! owners thrive on the hard part...
Build High Volumes Of Targeted Visitors, And Then
PREsell Them Into Warm And Willing-To-Buy Customers
This is where most small businesses fail. No traffic.
This is where SBI! users succeed. Lots of traffic. Warm,
PREsold, willing-to-buy visitors, who are about to become customers... lifetime customers
who generate substantial profits. SBI! drives business.
62% of SBI! sites end up in the top 3% of ALL Web sites on the Net...
